Migrants to IJ, 2007

I don't think it will work very well, not unless it's a drawn out thing. As someone pointed out, a single day will be a minor blip. And honestly, A lot of people i know who had basic accounts upgraded to the plus accounts of their own volition because they wanted more icons and more layout options. Not to mention if you get an ad blocker program, the ads aren't that big of an issue.

I think LJ could have done a better job of notifing its customer base, but on the whole, it is a sound business decision. They just need to work on their customer relation skills, and since that is the case, I think the letter writing campaign will work better.