[info]cat_mcdougall wrote
on August 18th, 2007 at 01:25 pm

Nope. They're free:

Why not send a free v-gift to a friend who needs to stay awake? Choose from a Diet Pepsi MAX can, case, or bottle. Everyone can send up to 10 of these free v-gifts each week for the next month, until September 15th. You can't send the sponsored v-gifts anonymously, but all account levels are welcome to send them (Paid users won't see the sponsored copy attached to the gifts.)

Although, someone on JF made the point of possibly Pepsi paying something every time one is sent.
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