So I'm inside of my new house. Yay kidnappers who let us live wherever! So I'm in my house wondering what I should have for dinner when I start to think about why we're all trapped in this wonderful town!
Then it hits me. It hits me like a ten ton truck of iron bricks! The name of the town is Storybrooke!
Story, or stories are a bunch of tales, and truthful, and fictionalized written and oral accounts of things. Brooke is a female name standing for Brook, a small stream.
Storybrooke is a giant woman obsessed with stories! The only way to stop this is by telling her a story so horrible that she just sinks!
Or goes boom.
And we all get to go home, because fuck you is why.