Mod Cooperative

Is it just me, or are there only a handful of RP options around these days? Everything is either a) Harry Potter, b) superheroes, c) supernatural-themed, d) celeb/faux celeb. And the few games that don't follow the "norm" are basically gpsls with little to no activity going on.

This isn't a complaint, really. I'm genuinely curious. Is that all the majority of people are interested in?

Any tips for getting a game off the ground which doesn't include the aforementioned settings?