We do tend, as a whole, toward the hypocritical about these things. While he's drinking his organic fair trade coffee, one of my friends can also be found bitching about how hard it is to be stuck in traffic, etc, etc. As much as he purports to be part of one cause, he'll usually be doing something, totally unawares, that contradicts it when it comes to another. It's insane and invites us to consider our privilege quite a bit. Not that I don't do this too, but broken down it's quite ridiculous.