Man, this is terrible. I doubt it'll effect the comics much, but the movies... One of the reasons Iron Man was so good was that Marvel had their own studio and didn't have to listen to suits who didn't get superheroes. They had people at the helm making decisions who had confidence in a character who had never appeared in a movie before. Sure willing to take risks got us things like Ghost Rider, but I had hoped that since they had their own studio the Marvel movies would improve.
Now they're just going to have the same BS problems DC does making movies of characters that aren't Batman.