really? What the fuck could be the motivation for that? I mean you eliminate long term love interests you pretty much have to limit how long a character's in a book. Will they/won't they crap sucks the life out of a story. That means you've got a constant revolving door of supporting cast.
These people are idiots, aren't they? THey're setting up to have a rotating fanbase, "who cares if we lose the old fans, we'll get new ones!" during a period of time that has almost all print media in question and is a recession.