I have never understood what anyone saw in the Vertigo book.
Two words: Chris Bachalo.
It was the first time I'd ever seen Bachalo artwork, and it was back when Bachalo artwork was actually GOOD, and in fact, the art was SO goddamn good that, for several dozen issues, it successfully distracted me from the fact that Peter Milligan's writing was shit.
Back when he was doing Shade the Changing Man, Death: The High Cost of Living and The Children's Crusade, Bachalo was brilliantly eerie.