The whole point was to boost some excitement about the Ultimate U, right? And I don't think I've seen a person yet who even if they found it tolerable, actually found it anything to get *excited* about.
I mean, the new books should sell; Bendis on Ultimate S-M always sold, Millar on Ultimates always sold even when it got lame, and even though it's Leob, New Ultimates will have Cho and thus should sell. But you could have had all of that *without* the putrid Big Event.