No, I agree with this, but as I said, he's a character that's grown more layered over the years. Pre-BND he'd evolved into a character who had moments like this while still having plenty of bite and bile - he's a character that Bendis actually did justice to, tempering assholery with the fact that he's also a damn fine newspaperman. He'd developed into the kind of character who would rant and rave at his employees in one book, while it was also a natural evolution that he'd adopted Mattie Franklin as well as other more humanitarian acts.
The trouble is, since BND the ONLY Jonah we've seen is one who's Spidey obsessed to the point that he'd send armed troops after him, create Spider-slayers, becomes Mayor purely on the "I hate Spider-man!" platform. Prior to this J.J.'s hate for Spidey was a defining feature of the character but he'd evolved past it being his sole motivation. It jars particularly hard because Jonah KNOWS that Osborn is the Green Goblin, screwed him over and killed at least one of his employees and he's completely ignored that to re-ignite an obsession with Spider-man to levels he's not had in years. If he was concurrently gunning for Osborn it wouldn't seem so suddenly out of character.
It's a bit like Grant Morrison's take on Magneto - yes, he has acted like a murderous psychopath before, but we're past that point now and the character's grown more layered. Going back to how he was portrayed in the 60s is a step backward in all senses of the phrase.