1. I kind of assumed anyone who had both access to Kryptonian technology and could also cross the country in a few seconds would be too concerned about those thugs. How do famous, important people protect their families in the real world: security systems.
2. Isn't a secret identity an extended form of "having to disguise yourself and act inconspicuous"?
3. If being a newspaper reporter is that important to the Superman mythos then in his case at least, my arguments may be moot.