Re: This pretty much ends all possibility of debate regarding Quesada's motivations:
Of course, he could've used the concise version: There's no such thing as bad publicity -- or as Oscar Wilde put it, "The only thing worse than being talked about, is not being talked about."
Had he done that, though, he wouldn't have you constantly giving him credit for all the bad things you (and I to a lesser extent) think he has done.