The bully is back |
[Feb. 3rd, 2008|10:44 am] |
Whatever happened to 1990s new man? He got trampled on by Gordon Ramsay
From The Sunday Times February 3, 2008 John Niven
Terry Christian, the BMW compact, new Labour, the entire “career” of Goldie – we got sold a few lemons back in the 1990s. But perhaps more baffling than any of these was the notion of the new man.
Remember that one? The success-crazed 1980s were over and men were all going to play nice from now on. We were going to evolve from sex/cash/career-obsessed ego machines into caring, sharing family men. The notion was horrifically encapsulated in the Athena poster classic, Man and Baby: a strapping hunk tenderly cradling a newborn infant.
Well, truss me up with my red power-braces and melt my giant balls off with a fistful of flaming £50 notes – it seems someone forgot to tell men about this. Consequently, the concept of the new man proved about as durable as the third Oasis album. Welcome, instead, to the dawn of the New Alpha (NA).
And it’s the NA’s world now: Gordon Ramsay, Simon Cowell, Alan Sugar, Donald Trump, Jeremy Clarkson, Alex Ferguson . . . Not a single TV minute goes by without some NA’s swollen face filling the screen to tell you that unless you earn a billion quid a minute while driving a Ferrari Strapadicktome around the marbled halls of your 35-bedroom mansion, chewing on a raw steak, washed down with the hot blood of one of your minions, you might as well be an unemployed homosexual tofu farmer.
To NAs, any problem can be solved as long as you boot it hard enough up the arse. Truculent employee? Boot them up the arse. Underperforming stocks? Boot them up the arse. Dying mother? Boot her up her dying arse.
Take Ramsay, the NA’s poster boy: nodding briskly while he listens to some quivering restaurateur trying to explain why they have embarked on the suicidal folly of not doing something his way. The poor fool is clearly unaware that when Ramsay is nodding briskly – his index finger crooked around the terrible bum-cleft of his chin – it means that his giant pumpkin of a head is about to explode. Ramsay listens. Then he explodes, and calls the man a giant, fat, useless, mutant, half-wit fool for 20 minutes. In front of his employees, wife, children and customers.
And when Ramsay is verbally castrating some wretch, turning them into an oily stain of beta-male shit, are women screaming, “Look at that odious bully”? No, they’re mentally undressing him, running their greedy eyes over his taut chef’s butt, while the men are all shouting, “Go on, my son.” Thus, Ramsay fulfils the two fundamental criteria of alphahood. Women? We would like to be with him, please. Men? Can we be him?
Millions of years ago, this attraction made sense: back in the days when we had to club our way through a couple of bears in order to get lunch, women would logically choose the mate who looked most capable of kicking animal ass. And still the attraction persists, even though the alpha providing the lunch these days is unlikely to be wielding anything more than a bottle of olive oil and a fistful of fresh herbs.
As for that Athena poster, suffice it to say that the male model portraying the tender hunk went on to have more than 3,000 sexual partners – fathering a child in the process, whom he has never actually held in his arms. Meanwhile, the photographer blew the millions he made from the image on cocaine and private jets. And the baby? He is studying to be a lawyer.
Now that is New Alpha.
( Quiz HOW MUCH OF A MAN ARE YOU? )
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