I'm not being negative so much as realistic. It's a wonderful idea, I'd like to start looking into it. But it isn't simply a matter of money. There are a lot of steps involved to something like this.
Personally I'd say let Sherwood get off the ground. Let's see how it runs for a few weeks and if Robin needs to make any changes as it goes. Once we know for sure what's working and what needs changing, then start to spread the word.