This is probably a frakking terrible idea but it keeps coming back to me and maybe additional brains can help flesh it out more.
Get a few more videos of crazy happenings, then release it as a series of commercials for some kind of campaign. Maybe against bullying, that's kind of a hot button topic lately, or...I don't even know. But that's just what keeps coming at me and I don't know if we can work with it or not.