I query by names initially - your handle on the feed - but perform deeper data processing by cross-referencing your public information with the media that you are "from". That allows for my ability to see lies or misdirections, which are useful when constructing a threat assessment.
I have no interest in pushing information public if it is irrelevant; privacy is-- something I have only recently been afforded and am still learning. I realize that not every secret or lie is an indicator of potential violence, Mr. Auditore.