It doesn't? Damn, someone should tell the candy companies and the florists and toy companies. They seemed to have missed the memo.
But I agree with you. That sort of thing is cute and acceptable if you're a kid, but it's a bit ridiculous for adults. If I'm celebrating, I'm gonna do it with a nice dinner, quality wine or champagne, and get my chocolate from an amazing dessert. And I think most women would also agree with me on that. Even if you cook it yourself and eat at home, it's still better than commercialized, generic presents picked up from the local drugstore at midnight.