It's a very instant gratification society we live in. Nuance and time don't fit in with that.
Which of course feeds the media on what to report. It's quite a vicious cycle really. Media gives instant gratification and the like so often that people expect it. So when they try to change it, or simply state facts without hyping up different things, people who might say they want that then turn away because they are so used to the instant gratification or 'exciting' races and stories that are shocking.