It's secretly funded by Swiss banks that funnel money to the Swedish in a world government plan that starts out with cheaply made and easy to put together, modular home furnishings.
The Swedes are a minor footnote. All they can do is live in boxes, huddled together, to escape the cold, and gnaw on pickled fish and dried reindeer meat.
The Swiss, however, blatantly show their evil, peddling their hot chocolate drinks with highly addictive chemical additives, wearing socks with their sandals, and fancying themselves as modern day timelords with their bloody overpriced watches.