There was another laugh, "Word of mouth, darling, that's the best way to learn about anything. We've got the regulars, and they bring friends from out of town, and then when the friends go home they tell people about the place, and so on and so forth ad nauseum."
She shrugged, "And then there's the people who just happen to see the sign on the way by, drop in to see what it's all about. Those are the sorts that either end up being the best or the worst customers."