Well, there still is a Big Brother, man, they're just a lot less strict about things than what you're used to.
It's controlled chaos. People have freedom of expression. That's something that so many take for granted. I mean, hey, you can say whatever you want, wear whatever you want... Think of things however you like! That's pretty awesome, actually.
Haven't you ever wanted to express yourself in a way that went outside of Big Brother's rules?