Yes! I know so many fans who waxed rhapsodic about Morrison, in particular because of *Animal Man*. Then I see stuff like this and just go "Buh?"
I get the feeling that in general, "hot" writers and artists get first pick of properties that aren't necessarily the right fit for them. Much as in-demand actors often get cast for parts that don't necessarily suit them all that well. It's a solid move from a marketing standpoint I guess, but...