I love when they look this way! He works the heck out of it.
Only one of the other guys is named in the story, and he's the cigar smoker, who's underworld kingpin Spooks Manson. Spooks knows Batman will reveal himself to save the completely random guys in the picture so that they won't get killed by gangsters on the off chance they're Batman. But (surprise) Batman outmaneuvers the reporter and Spooks by showing that he's none of the guys in the picture, unmasking himself and revealing that he's really...Dun Dun DUN... Howard um, Hayes, richest man in the world, who is also a recluse and agreed to the ruse. But then Hayes decides HE wants the acclaim so he tries to kill Batman and take his place. But his plan of death by plane crash does not succeed, and once again Batman cannot be killed by air vehicle crash. So when Howard (Batman) Hayes goes to pick up his Man of the Year Trophy, real Batman punches him out.
And presumably adds the trophy to his trophy stash.