Hmm, dunno what's so bad about the FAQ other than it being way too long for me to do anything but lightly skim.
I don't see how his post was a big part either. I mean, there might be some explanation if he knew someone inside, but obviously that was not the case. If he went the SDCC route, then GOD HELP US ALL since Marvel/DC only take unsolicts by drop box, from which they choose peeps for reviews. That means they choose him cold call and that's...*sigh*
Yah, okay. Put "do serious cover samples" on my projects to-do list.