Yeah because very violent acts and deaths never ever ever occured in Spider-Man before OMD.
Previous eras of Spider-Man didn't retcon 20 years of their own published history with the justification that the title needs to appeal to "the kids."
On the one hand, Marvel insists that the new status quo brings Peter and his world closer to their supposedly archetypical roots. On the other, May is now married to Jonah's dad, Jonah is now mayor of New York City, Flash has no legs, Norman Osborn is running the world, Doc Ock is a skeletal thing being kept alive by his own tentacles, Gwen Stacy STILL slept with Norman (even after JMS BEGGED Quesada to use OMD as a way of UNDOING that story), and Peter himself, who used to be a scientific genius who was made old before his time by the death of his Uncle Ben, is now behaving like a Seth Rogen wannabe-fratboy character.
On the one hand, Marvel insists that the new status quo is designed to appeal to newer, younger readers. On the other, it's resurrecting long-dead characters and plot points from before many preexisting readers were even born, and it's featuring such child-friendly aspects as Gargan-Venom tentacle-raping prostitutes, Norman Osborn impregnating his own son's hermaphroditic fiancee, a new Vulture tearing out people's entrails on the page, a supervillain named "Freak" who smoked crack on-panel (when other Marvel characters aren't even allowed to smoke CIGARETTES, at Quesada's direct insistence), and Peter having drunken casual (and likely unprotected) sex, the latter of which arguably qualifies as DATE-RAPE because of how much alcohol was consumed.