Marvel is a business
As much as I dislike OMD/BND, you also have to look at it from a business perspective.
Like it or not, there are people buying Marvel comics and generating money, regardless of how stupid the storylines/writers seem. And at the end of the day, that's what's important to Marvel: generating income. I wouldn't be surprised if in their eyes, they view us anti-BND fans as people who they can't make money off of.
If the kid's response is one of the many who don't mind OMD/BND, Red Hulk, the Ultimates storylines for example, then sadly, they will follow with what sells.