I actually like the idea that they're going to change the trade dress for the book, but that's the only thing I like. Fraction's current stories seemingly have him paying lip service to the fans who wanted to see Tony suffer from making dubious decisions, when I think the majority actually saw him as trying to do the right thing at a difficult time (Millar and JMS writing Tony as an asshole didn't help, but I still didn't see Tony actively breaking the law in the face of a law that hadn't even passed yet). Maria Hill being mind-raped and Tony forcefully losing his company, reputation, and now his mind aren't necessary to break these characters down - They're forced penance to show that Fraction listens to his readers, when in fact, I found Hill more interesting as the assholish but occasionally sympathetic SHIELD agent, and Tony was infinitely more interesting when the Knaufs (sp?) were writing him.
Fraction and company have stripped away the best element that was moving Tony forward - Extremis, too. The 'test-pilot of the future' line, that was already there, and it seems to me that Fraction deliberately had Tony broken down again so it could look like he's done some grandstanding work in building him up to something awesome again.
But on the subject of the trade dress, I really, really like that idea. I don't want to see every comic looking like some fashion or movie rag you can pick up in any newsagents, but at the same time, I've loved ideas like the trade dress the Intimates used. That was fantastic. It's just a shame that Marvel doesn't seem able to stay the course with these things - Millar's FF run tried something new, and that's being stripped away as soon as he leaves...