1. New Warriors is a fun comic. That Speedball kid is kind of annoying, but he's a good sidekick character.
2. Hey, the New Warriors isn't doing so hot, let's do a quick miniseries with them as being in a reality show. Those are hot now, right?
3. Hmmm, we need a way to kick off this Civil War thing. How about we kill Alpha Flight? Nah, did that already. Twice. Hmmm. Hey let's kill those New Warriors kids!
4. Sure, let's make that happy-go-lucky Speedball all guilt-ridden! The kids love that, right? How about we throw him in with...I dunno, the Thunderbolts? Good. We can make him like a BSDM character, right? Oh, and age him...gotta age him.
5. Huh...this Ellis guy has some pretty odd takes on things. Doc Samson acting like a psychiatrist? What, he IS one? Really? Huh, Speedball coming to terms with his guilt and powers? Hmmm....
6. Hey, I know....let's totally screw with the character again! The KIDS LOVE THAT! We are gonna be SO RICH.