Re: did Mike Grell use his oc and call him "green arrow" for marketing purposes?
You should go on to read the subsequent issues where he has to deal with the big flaws he now knows he has.
In the words of Hunter Zolomon, "it makes him better."
Personally, I like it in the grand scheme of things. Because few superheroes get to have this kind of arc that really tests them as characters. Ollie was allowed to because at the time he was a B-lister. (You couldn't do this, at least not then, with Batman) It gives him depth when you realize he overcame this particular dickishness, which has always remained in canon.