You know, if they really wanted to give Spidey a "Brand New Day," they should have had him move to Boston. Total change in public attitude, and think of all the local heroes and villains he could team up and/or fight with. Plus a new supporting cast and job. (And please, don't have him work as a lowly newspaper photographer. He's a genius scientist, give him a science-related job. Like police forensic examiner.)