When Marvel started using Noh-Varr in regular Marvel continuity, they missed or ignored something Morrison hinted at: not only does the character come from an alternate-universe Kree Empire, but the Marvel Earth on which he arrives may be an alternate universe as well. That is, it has a Fantastic Four and a Hulk and a Captain America and an Iron Man, but not necessarily the ones seen in the other Marvel books. What else to conclude from "Professor Reed Richards" discovering the "Positive Zone" in the first issue?