I'm totally into it. I read One More Day, didn't like it, thought it was dumb, etc. Then I heard a lot of people say positive things about Brand New Day, and it wore me down over a few months to the point where I started reading Spider-Man again and on the whole enjoying it.
Scans Daily seems to be very anti-OMD, anti-BND, though the other places I get comic information (pretty much just iFanboy, The ISB, and random message boards) are generally anti-OMD, pro-BND. I think there's an echo chamber effect on Scans Daily, where it seems that Brand New Day is completely, universally reviled.