A serious reply to my very obviously tongue-in-cheek comment? Whoa.
Kidding aside, with your "willing to bankrupt their companies" turn of phrase, I think you're forgetting that the complainers about BND and Final Crisis and whatnot are not the majority of people who buy the comics. If no one were buying them the publishers would either change direction or go under. But clearly lots of people are buying them. Enough to make the EICs feel they can diss those who don't like the stories. Comic books are a business, and the publishers couldn't care less whether everyone likes their product, or most people, or half, or 40%...as long as people continue buying enough for them to make a profit.