Mmhmm, of course, because Alan Moore, of all people, who wrote a couple of the best Superman stories ever, an interesting take on the Joker and some great Green Lantern stories, amongst everything else, is absolutely just being a child by trying something different and actively tries to subvert the traditional superhero genre, which generally goes on unflinching anyway and keeps churning out much of the same.
I mean, for God's sake, just because Moore conjures up a parallel JLA here, doesn't mean he doesn't have love for those characters.
I hardly think you can brand Moore as small-minded, given the amount of work he's done in traditional superhero work. He isn't as blatantly offensive as Ennis, for instance, not by a long shot. If you don't like this, I'd expect you to be up in arms about something like the Pro.