Very true. Even Gail Simone took aim at those, in one of her "You'll All Be Sorry!" columns.
As a little boy, it confused me and creeped me out, A LOT, especially when Superman would grin and wink at the reader after he'd basically MIND-FUCKED Lois, as though we readers were supposed to be saying, "Yeah, you SHOW her, Supes! BACK TO THE KITCHEN, BITCH!"