Blah, blah, blah.
God, slather it on with a fucking trowel. Trust me, something like that does not work. I smoke and I once had a HUGE relationship problem over it. The woman I was seeing tried to force me to quit and it was a bad scene. It does not work. YOU decide to smoke and YOU have to make the decision to quit. You have to do it for yourself. Any other reason and it will not work.
I actually envied my sister, she got pregnant and had the best reason in the world to quit. But the flipside is; will she start up again after the baby is born?
This is probably aimed at teens and pre-teens to prevent the START of a smoking habit. I don't have any problem with that. But to an established smoker, the reaction will probably be a eyeroll. I hate ads or people that treat me like a leper, evil or retarded because I smoke. We aren't childen. We are actively making a choice everytime we light up. Trust me, NO ONE is more aware of the risks then a smoker.
Advice to SDer's who don't smoke but know people who do. Don't hassle them, ask them to smoke outside if bothers you. (There are unwritten Smokers Laws and we usually all follow them) support them if they try to quit. It's the hardest thing in the goddamn world. Remember if you push them, the results are usually not good.