It is indeed Martin Goodman, publisher of Timely Comics in the 1940s, Atlas in the 1950s and Marvel in the 1960s. A lot of what doesn't seem to make sense about cancelled titles, new characters who don't work out, writers and artists coming and going.. much of this can be traced back to Goodman's instincts as a publisher. Stan Lee has gotten some credit and taken some blame for decisions handed to him by his boss.
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scans_daily,