I'm reasonably certain that this cover is from DC's "Full Coverage" event back a few years ago. It was a few issues after OWAW and "Joker's Last Laugh", and the title of the book was drawn into the artwork of the cover, on every book.
The JLA book had lightning bolts behind the heroes spelling out "JLA", while on Robin, a pile of defeated ninjas behind Tim spelt out "Robin", etc etc. A few of the stories were iffy, but there were some absolutely gorgeous covers produced. As gimmicks go, it was mostly harmless, and produced some extremely pretty art.