See, yeah. That weird art style change hurts this more than anything else. The sketchy, slashy, indefinite and decaying look of the rest of the art suits the relatively meager ambitions of this well.
Where did this really lose me? I was saying "NonoNOno NO!" about the same time as she was. The first one? Very nasty but no more so than any issue of WHAT IF at one time. A lot of potential and buildup that I kind of liked, actually. But that was not carried through. The second seemed like they'd forgotten till very late there was supposed to be a second part, and it got pulled out of someone's ass.
However, note: the Thor thing above? Pretty much the concept later used in the Ultimates by Mark Millar, correct?