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freeman333 (freeman333) wrote in scans_daily,

Be that as it may, the fact that they had to cut out "sex and gore" from UXM implies that, whatever the mission statement, the writers were writing the stories they wanted to read, rather than what they thought kids would want to read (which, in my opinion, is a much better idea, both from a creative and from a marketing standpoint). I agree, though, that for quite a while (even somewhat still today) it was the Ultimate versions of familiar characters that were advertised in products; even without the Ultimate label, most things that had pictures of Spider-Man or the X-Men on them had pictures of the Ultimate versions of the characters, rather than the classic versions.

I'm not surprised kids read USM and UXM; regardless of the content, they were well-written, engaging stories, and the fact that the pacing was slower (Spidey not wearing his costume, etc.) than one might expect simply shows that the writers were giving the readers, and the story, enough credit to stay with them as they moved the narrative along at the pace it needed to be moved. Regardless of what marketing departments would have us think, kids of all ages will generally prefer good stories to stupid ones, which makes it all the more mind-boggling that most things marketed at a young audience are deliberately stupidified to make them more palatable.

It's anyone's guess who the Ultimate titles are aimed at now. Not kids, certainly, and not people who enjoy intelligent storytelling. Maybe people nostalgic for the early Image days? Do those people exist?