BTW, K-Box, here's something which I think is really revealing about Kelly's overall mindset and explains a great deal more about his approach to Spider-Man and this story in general...and why these guys just don't seem to get it.
From CBR:
Readers can expect more scenes of romantic tension and misadventures in the months ahead, because for the remainder of 2009, Kelly and his "Amazing Spider-Man" co-writers will explore the mess that is Peter Parker's love life. "I love writing that stuff. Women problems are great fodder for comedy, but I also find my own awkwardness around women my entire life helps me slip into that role and relate to the character," Kelly explained. "I always think of him as in high school even though he's not. So whatever girl trouble he's got, it's always the high school version of it in my brain. It may not manifest that way, but that's his reaction. It's always like he's this disaffected man-boy, and that's why Norah calls him her 'Man-Child.' It's because he's not fully equipped to deal with all these romantic slings and arrows, particularly after being in such a long relationship with MJ."