He's a bad boy (football player?). His reputation is in the toilet. His team decides to improve his brand by paying a 'good girl' to turn that around. Jade, a former Miss Texas, mother died of cancer and she has medical bills she can't pay. Taking the money will keep her from being homeless. The job she has doesn't pay enough.
I even have a backstory idea where they know each other. He did choose her as the one for the job.