I can give some wiggle room on the work time. Anywhere from 2010 to 2015 is fine. He started his Etsy shop in 2008.
Ryan puts in minimal human interaction time during their farmers market booth time. He's all about doing the manual labor of setting up and tearing down. When it comes to peopleing he either hides in his truck or sits as far back in the booth as humanly possible and let's your gal do all the peopleing.