Ryan is a crafter. He makes/sells pottery, soap, and candles. He met this business partner person through his sister-in-law. I don't have what she makes/sells set in stone but I've been saying she does organic teas and honey.
As far as Frankie-esque - maybe not driving a baby to Mexico levels but somewhere along the lines of a stranger is just a friend she hasn't met yet.
This is the blip I have about her/their dynamic in his bio: "Ryan wasn't too sure about peddling to people face to face but his sister-in-law was persistently sweet and practical in talking him into joining the farmers market stands. He wanted to do it all on his own but his sister-in-law had a girl friend who sold honey and organic teas that she insisted would be good for him to work with. Ryan hated the idea of teaming up with someone but it cut down the booth costs and she was the polar opposite of him in presentation. She was overly friendly in a way that people really responded to. Ryan saw the benefit of working with her after actually seeing her in action he decided letting her push his stuff wasn't such a bad idea after all."