platforms a medium and a diviner to do readings at his shop, employees, regular customers, people who sell their spooky/witchy arts and crafts there, spooky/witchy/goth folx in general, people he's met at oddities flea market or death salon, a former roommate from back in the day, neighbors in hell's kitchen, cousins/nephews/nieces, and my long shot hope of tom cavanagh as his brother.