he started in college daily vlogging as a way to keep his mom in tune with his life at college. people started watching him and his friends do typical frat/college boy stuff (think david dobrik) and it spiraled into something popular. he wasn't happy with the pressure, didn't feel like he had a normal college experience, and it made him question a lot of friendships/relationships. he stopped daily vlogging when he graduated. now it's more about passion projects like random short films and stories about topics he's interested in with a vlog every now and then. a few tutorials about youtube and camera gear. he's got enough of a platform where he can do whatever he wants with it so he's not boxed into one genre.