i looked at her info but apparently i can't read properly so ty.cliff's tech company is basically an app/website that caters to social media analytics + engagement and i imagined that he does some business with musicians as well in that, so while they're not directly connected maybe they know each other through that? during music festivals if there are booths his company will usually have one to get the word out and maybe one of her artists or two mentioned his company in particular to her!