It's not so much high expectations that's your enemy, mate. There is a stormy sea of unworthy little CHOADS out there, all of them willing to step on your neck if it means they'll get fourteen and a half minutes of fame and their own auto-tuner. You know the kind! It is your civil duty to methodically eliminate those bastards with something that has skin instead of packaging, something with soul instead of batteries. Are you with me so far?!