Oh. It's what you get when you face your inner self. There're all these murders happening, right, so my friend and I go into the TV and rescue people. Only when you get thrown in there or you go in there the first time there's this Shadow version of you and if you can accept it you get a Persona and we use 'em to fight Shadows. I can't use mine here though, 'cause it ain't inside the TV. [Yes, that made sense.]