Plot!
So because Merv wants to show off his mad skillz, he has rigged up the televisions in the town, using a combination of Dark Demon Power and technological genius, to broadcast this one show called Supernatural. Starting now, all episodes will air continuously on a loop, starting from the Pilot episode on all the way through to the current last-aired episode. This is going on on all channels, and will carry on this way for a week, after which it will be just a normal weekly airing (aka when we watch SPN ooc, it will be playing for them, here).
In other words, all your cannon folks are now punctured.